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Microsoft has cut the Xbox Live Gold price for a 12 month subscription to $39.99 in North America and £34.99 in the UK. It is applicable to all Silver memberships, although only for a limited time. Microsoft don’t specify how long the offer will last. A statement from Microsoft reads “currently running a promotion in-dash that gives Silver members a special opportunity to upgrade to the full benefits of Gold membership at a reduced price for a limited time.”