Toshiba is doing what was unthinkable just a few years ago and launching their very own Blu-ray player. The Toshiba BDX2000 will be released in November and supports Profile 2.0 BD-Live, their own REGZA-Link connection technology and outputs 1080p at 24 frames per second. As for audio it will decode and pass-through Dolby True HD / DTS-HD Master Audio. It will retail for a modest $250 when launched.

Toshiba’s press documentation even stated ‘This product does not play HD-DVD discs’, just to make sure there’s no hope of a HD-DVD resurrection.

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Far eastern optical drive makers predict the cost to produce Blu-ray players will drop to around $50 USD in 2010.

The current cost of production is around $100 USD, with the bulk of the cost taken up by chipsets and laser heads.

In light of this, we would expect these savings to start filtering through to the retail channels over the next few months.

Warner Bros. have announced a 2-disc special Director’s Cut edition of the Watchmen Blu-ray release which will include the full version of the PS3 video game Watchmen: The End is Nigh. The movie is expected to be released on 21 July, although no price has yet been announced for the combo.

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Futuresource claims that sales of Blu-Ray disc movies are defying the odds and going again the current credit downturn. Jim Bottoms from Futuresource stated that ‘The Blu-ray disc format offers an unparalleled home entertainment experience. We expect Blu-ray to continue its rapid growth, stimulated by falling prices’. Surely this goes some was to vindicate Sony’s decision to include a Blu-ray Player with every PS3 sold throughout the world. Don’t forget that you can get yourself a free PS3 simply by visiting our friends at Gadgets-4-Free, completing an offer and getting a few friends to sign up. Get yourself over there now!