Apple have just announced version 3.1 of their iPhone software. It brings a notable new apps feature based on the Genius function from iTunes. It will automatically recommend new apps for your iPhone (including the iPhone 3G and iPhone3GS) based on the apps you already own.

You will also be able to add ringtones from major record labels. These will be selecable right from the iTunes app on your iPhone.

The iPhone 3.1 software is available today and is free to download from iTunes for 3.0 users.

Update:

Get a free white iPhone now by completing a simple three-stage process. Both 16GB and 32GB versions of Apple’s smartphone are now available.

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The UK focused retailer play.com is now selling the pay-as-you-go version of Apple’s latest iPhone for a whopping £899! This is for the 32GB version of the iPhone 3GS, the 16GB version can be had for around £600 – and I was thinking the standard PAYG versions were expensive enough.

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