Basically Apple are charging a £100 mark-up for the extra 16GB of memory in the higher priced model, a large price to pay considering the price of a similar sized USB drive. It looks as though the only half-reasonable way to get an iPhone 4 is through a contract option, although you’ll be tied to a 18 or 24 month deal. However, all is not lost as Tesco Mobile are doing a 12 month contract but with a £360 upfront handset cost. The monthly cost is a reasonable £20 though.

The white iPhone 4 isn’t currently available yet, but is listed on Apple’s website as coming soon. Hopefully it won’t cost anymore than the black version.